MARKETING NEWS

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Passionate about technology and marketing, the KD Motion team is always seeking to be ahead of technology. Check out this page to have an overview about of the latest news, tendencies, events and digital marketing techniques.

La réalité virtuelle au service du marketing

How is virtual reality impacting digital marketing ?

Since the early 2000s, virtual reality has become increasingly important, especially in large-scale marketing operations, such as those organized by luxury brands at trade shows. David Sadigh, founder of Digital Luxury Group, an agency specializing in digital marketing consulting for high-end brands, confirms that his customers are increasingly focusing on the use of virtual reality…

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La Suisse à la conquête de la réalité virtuelle à Cannes | Beyond Cinema

Switzerland conquers virtual reality in Cannes The Swiss Digital Revolution

Since 2015, the Geneva International Film Festival (GIFF) Tous Ecrans has been organizing, in collaboration with the Swiss Digital Alliance, the “Beyond Cinema: the Swiss Digital Revolution” event at the NEXT Pavilion of the Cannes Film Festival. This event presents an opportunity for Swiss virtual reality startups to expose their most innovative projects to potential…

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Les nouvelles tendances de la publicité en ligne | COMMUNICA 2018

Communica 2018 – The new trends of online advertising

The 9th edition of the communication trade fair COMMUNICA 2018 took place on October 10th and 11th, 2018 at Palexpo in Geneva, Switzerland. Featuring guests such as François Hollande, former President of the French Republic and Pierre Chappaz international pioneer of online video advertising, took part in this annual fair dedicated to communication professionals. During…

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La réalité virtuelle au service du tourisme et de l'événementiel

SETA 2018 – Virtual reality at the service of the tourism and the event planning industries

The Events and Business Tourism trade fair, SETA 2018, took place on Tuesday October 2, 2018 at Palexpo in Geneva, Switzerland. This show, which is considered as one of the main events in the French-speaking Switzerland dedicated to international event and business tourism specialists, has brought together around forty world leaders in the hospitality industry.…

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La vidéo marketing, un levier de la stratégie digitale d’entreprise

SMARC 2018 – Video Marketing, a lever of digital marketing strategy

The 4th edition of SMARC exhibition, an event dedicated to marketing, communication and customer relationship experts in French-speaking Switzerland, took place on April 24 and 25, 2018 at Palexpo in Geneva, Switzerland. During this event, about 250 companies from the marketing and customer relationship industries presented their offers, and nearly 130 conferences, product demos, keynote…

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Comment faire de la Suisse un hub d’innovation digitale mondial ?

Salon Communica 2017 – How to make Switzerland a global digital innovation hub?

KD Motion was present at the 8th edition of the communication, media and event fair, Communica held on October 11 and 12, 2017 at Palexpo Geneva. This Geneva exhibition dicated to communication professionals brought together nearly 90 exhibitors in the fields of media, audiovisual production, web design, communication, event creation and even training. Eight round…

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