The Events and Business Tourism trade fair, SETA 2018, took place on Tuesday October 2, 2018 at Palexpo in Geneva, Switzerland. This show, which is considered as one of the main events in the French-speaking Switzerland dedicated to international event and business tourism specialists, has brought together around forty world leaders in the hospitality industry. Exhibition booths, conferences and a networking evening gathered professionals to discuss technology trends at the service of the tourism and the event planning industries.
During the trade fair, virtual reality was presented as the number one promising technology given the scope of its application in the tourism industry. Indeed, hotel chains and tour operators such as Accords hotels and Club Med, have already been interested in implementing virtual reality to promote their offering, and have acknowledged its strategic role in the establishment of a competitive commercial advantage.
In addition, the application of virtual reality in the event industry has been highly recommended by professionals. Indeed, event specialists including organizers of seminars, conferences and corporate events, highlighted the importance of this technology in creating unique and memorable experiences.
On the sidelines of SETA 2018, the 12th edition of the Swiss HR trade fair was held on October 3rd and 4th, 2018 and brought together nearly 166 exhibitors, experts and professionals in human resources. The impact of using virtual reality in team building activities was discussed and recommended by specialists.